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Tweets by TwitterDev. More from Japan. Major volcanic eruption could recur at Mt. Aso in southwestern Japan. Subscribe to get daily news To have the latest news and stories delivered to your inbox, subscribe here. Thank you. Although some deceleration is anticipated during the Tokyo Games, the number of overseas visitors is projected to increase 7.
The number of overseas visitors to Japan in exceeded the previous year in every month up to July, but from August the number of visitors started to decrease, due to the impact of tensions in international relations between Japan and Korea. Although the holding of the RWC from September helped to boost numbers overall, since October the number of visitors has been falling below the totals recorded the previous year. The cumulative total for overseas visitors to Japan from January to November stands at Looking at country of origin, other than Korea, visitors from Asian countries, such as China and Thailand, continue to account for the majority of visits.
Although the number of overseas visitors to Japan is expected to increase due to the holding of the Tokyo Games, in contrast to the RWC, which was a nationwide event held over an extended period of time, the schedules for the games are 17 days and 13 days respectively, and the majority of events, with the exception of Sapporo, are scheduled to held in or in the vicinity of Tokyo. It is therefore expected that the majority of visitors to Japan during this period will be Games spectators and it is difficult to envisage that there will be sudden and drastic increases in visitor numbers.
Looking at the example of the London Games, which were held in the capital city of a country with a developed economy similar to Tokyo, although visitor numbers to the United Kingdom dropped year-on-year by 4. Although there are concerns that deceleration in the global economy may impact the number of overseas visitors to Japan in , based on the assumption that visitor numbers from Korea, which were severely down in , rebound by approx.
Diverse range of accommodation facilities, use of private accommodation, and multiple openings of luxury hotels. In response to the increase in overseas visitors, new hotels continue to appear in every region of Japan.
At the same time, the number of simple accommodation facilities, such as guest houses, is also significantly growing, which are increasingly being used by overseas visitors. In recent years there has been an increase in accommodations that use old traditional houses or historic buildings, as well as themed accommodations, and the opportunity to experience the lifestyle and culture of a particular region is attracting the attention of overseas visitors.
In terms of private accommodations, during the course of the RWC a website that offers private accommodations handled , users, including Japanese people. It is therefore highly likely that many people will seek to use private accommodations during the Tokyo Games. Furthermore, visitors are not limiting themselves to urban areas and famous tourist sports, but are increasingly seeking to widen their horizons and travel off the beaten path to regions that are not often visited even by Japanese tourists.
Many visitors are also seeking to interact with local people or enjoy experiences unique to a specific region or community. There are also increasing numbers of people who want to enjoy local lifestyles, culture and nature, while engaging in activities such as cycling or trekking.
However, there are limits to the number of visitors that a specific area or region can accept, particularly when such regions are an integral part of daily life for local people.
It is for this reason that recently more regions are shifting their focus from quantity to quality, moving away from efforts that seek to bring in large numbers of visitors to initiatives that provide small groups of visitors with opportunities to understand the real essence and high quality value of a place.
Number of domestic travelers expected to increase 0. However, due to the impacts of disasters such as typhoons and torrential rains, monthly totals from June onwards have fallen below the levels of the previous year. October also saw the start of the consumption tax increase and people may be starting to feel the pinch financially and economically. Although there are such elements of uncertainty relating to the economic outlook, this has not caused share prices and the employment environment to deteriorate.
Although it could be the case that in the first half of travel may be impacted by the shorter Golden Week holiday period than and the effects of business and consumer sentiment, and also that the Tokyo Games may blunt travel to the Tokyo metropolitan area, it is anticipated that in the latter half of the year the adverse effects of the consumption tax increase will have dissipated and accommodation charges will have settled following the conclusion of the Games.
Accordingly, it is projected that the number of domestic travelers will increase slightly year-on-year. It is also projected that average expenditure will increase year-on-year, due to the impact of the consumption tax hike and increases in accommodation charges due to the Tokyo Games. SNS gives individuals increasing power, which is helping to boost niche markets. Almost everyone has a smartphone these days, and the power of the individual continues to grow as people construct their own SNS-based networks and it has become the norm not only to acquire information, but also send out and share information.
This means that individual values and intentions are more strongly reflected, which in turn has given rise to more purpose-driven tourism with specific objectives. Although each individual market is very small, there is great potential in such markets through the impact of SNS linkage. Examples of such markets could be the collection of feudal seals and visiting castles around the country.
These experiences offer opportunities for people to get closer to Japanese culture and the appeal of collecting things is also another reason behind their popularity. Diversification of individual preferences and diversification of accommodation facilities due to the market entry of different industries.
This has led to increases in people visiting commonplace areas and is also prompting changes in accommodation facilities. A new hotel is also scheduled to open in Maebashi City, Gunma Prefecture that will be operated by JINS, a company known for its eyeglasses designed by famous creators from Japan and overseas. The enjoyment of overnight travel will further increase with the diversification of accommodation facilities and it is anticipated that this will boost motivation for domestic travel. JTB Chubu Corp.
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